Activities in 2013-2014
1-minute Infotainment
DPB produced a series of 1-minute infotainment implanted with the DPS key messages for deepening the public understanding of the Scheme. Each episode has one core theme and is set against different daily life scenarios that audiences can closely associate. A series of 5 consecutive episodes was broadcasted on TVB Jade in November, 2013. With veteran actress Helena Law Lan playing the role of the “wise grandma” in the series, the series successfully generated greater resonance with the elderly audiences and housewives.