Activities in 2013-2014

“Ensure your Protection, Save with Confidence” Campaign

In utilizing the “bun” theme to continually deepen the public, especially target audiences of housewives and families’ understanding of the DPS, the Board has appointed celebrity chef Maria Cordero to jointly develop a recipe booklet featuring 10 tailor-made bun recipes for distribution via TVB Weekly magazine on September 23, 2013.




A series of 10 bun-making videos were also produced on the recipes, in addition to bun-making tips, dialogues between the Chairperson and Maria were featured in bringing out the DPS messages.

Online engagement campaigns including interactive quiz and photo contest were launched on Facebook in generating greater viral impact.



A small scale media gathering was also organised on September 27, 2013 for several famous female columnists in town to launch this bun-making campaign and to produce PR coverage.



Thus, the public could enjoy making delicious healthy buns and learn how to be a smart depositor simultaneously.