Activities in 2015-2016

DPS Facebook Launch and Public Engagement Campaign

In September 2015, the Board entered a new phase in its publicity drive with the launch of a Facebook page titled “Save with confidence” (存得安心) to connect with a wider audience, particularly the younger generation.

A month later, the Board organised its first Facebook engagement campaign “Treasure Hunt” involving the participants searching for, and taking photos with, DPS Facebook page mascot “Ah Chuen” (阿存) in different Hong Kong locations. Hundreds of fans uploaded their photos to the Facebook page through which essential information and tips about the Scheme were shared.